Betsson offers customer service with chatbots

Betsson Group is one of the world’s largest gaming groups, headquartered in Sweden with more than 600,000 customers and made up of multiple brands including,, and CasinoEuro. Through these companies it offers a range of online gaming products such as casino, poker, bingo, sports betting and scratch cards.

Betsson Group has introduced a new level of automated customer service through the deployment of artificial intelligence driven chatbots provided by technology company Ada.

This new feature allows self-service for customers in six languages (English, Danish, German, Finnish, Norwegian and Swedish) without a live agent. Ada aims to ensure that its form of automation is “empathetic and personalized” to meet people’s needs.

The Ada technology will enable Betsson Group’s customer service team to build and launch each chatbot in less than a month and will integrate with Betsson Group’s existing live chat to provide automated responses in seconds.

“At Betsson, we focus on creating the best possible experience for our customers, and that means that the tools we use must be powerful and flexible enough to fit our vision. By implementing Ada automation, our customers can now rely on support being available whenever they need it, in their native language.” said Jesper Svensson, CEO of Betsson Operations.

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