The world is increasingly digital, and chatbots have evolved to the point of being able to better interact with users and provide unique experiences. We show you how Chatbots work in WhatsApp Business.
Over the years, Chatbots have taken commerce to a new level, as more and more companies develop strategies based on machine learning.
Currently, WhatsApp has more than 1500 million users making it one of the most effective communication tools between friends, family, work teams, and even companies and consumers, therefore which is not surprising, its great influence in the marketing world.
Its great popularity led the application to develop a version for companies known as WhatsApp Business, in which a chatbot can be introduced to optimize management conversations.
WhatsApp Business and chatbots are a good way to enhance the digital marketing strategy, and in the following paragraphs we will tell you the reasons:
What is a chatbot?
Chatbots are computer programs that, using artificial intelligence, pretend to be people with whom you can have a conversation.
Its function is based on meeting the consumer’s needs through automated responses that, in principle, seek to solve any question related to the products or services that the company offers.
Thanks to them, companies save a large amount of resources, guaranteeing a unique and immediate user experience.
What advantages do chatbots offer?
In addition to offering a completely personalized service 24 hours a day. day, 7 days a week, and at any time chatbots reduce the costs of a large number of resources.
Chatbots, like people, learn over time, speeding up this man It was its work processes so that they become more and more efficient.
Nor can it be forgotten that the number of clients that can be managed is unlimited and simultaneously, thus improving the image of the brand, translating at the same time in an efficient customer service.
Having half the picture clear, let’s now address how WhatsApp Business works and how chatbots can be used to your benefit:
WhatsApp Business: How does it work?
WhatsApp Business works like the standard application, with the difference of having a series of features that facilitate communication between the company and customers.
One of its mechanics is in the development of labels that can be used to manage orders and consumer information. Likewise, it also has a quick response system that is based on the most frequently asked questions.
Another of the notable features that WhatsApp Business offers is that it informs the company of the various business hours in which the consumer asked his question, collecting phone numbers for future promotions.
Chatbots in WhatsApp Business
WhatsApp Business has an API service, that is, a set of elements that allows developers to create products associated with the service they offer, and one of these is chatbots, so that companies can develop their own.
Its implementation provides interesting data to the company, which will help to manage communication and relationship with customers more efficiently.
When you create your own chatbot through WhatsApp, the opportunities to generate sales are They increase, since the user experience will be involved, becoming an easy and safe way to communicate with them the moment they send the message.
How to create a chatbot for WhatsApp Business?
Creating a chatbot is easy when you have a strategy behind, since they offer flexibility when customizing it.
That said, we will tell you step by step how to create a chatbot for WhatsApp Business:
1. Request the Business API for WhatsApp
Before creating chatbots, it is necessary to download the WhatsApp Business API.
The application requires the name of the company, website URL, and information on who represents the business. When the application is approved, you can start your trip.
2. Chatbot conversation
In general, chatbots are developed thinking about answering the most frequent questions, so it is important to write those answers that truly solve the consumer’s questions.
3. Put it to the test
Test your bot to make sure it works correctly and responds to everything the client needs.
In this phase you can fix errors and check its functionality again, guaranteeing yourself trust that he will do his job in the best possible way.
Examples of chatbots in WhatsApp Business
As has been seen throughout the note, WhatsApp chatbots Business offer a wide solution to various problems, for both companies and customers.
Also, we will tell you some examples of WhatsApp Business that you can apply depending on the objective of your company:
SnapTravel is a travel agency that uses WhatsApp Business to offer personalized offers in real time.
The bot does not have m a lot of personality, but it compensates for its faults by using natural language to analyze consumer messages much easier.
And if we investigate further into its functionality, it seeks to offer the user the best place to stay, as well as the best route to travel and reach your destination
Companies care about consumer learning, so they have decided to develop an English learning application for busy people with little time.
HeyPatch introduces methods of comfortable, simple and incredibly effective teaching, increasing consumer confidence and knowledge.
The importance of the chatbot
The most important thing is that before starting to develop your own chatbot, you have established the purpose of this, as well as having prepared the appropriate content for the answers it will give.
The content should be developed based on the tone of communication of the company, for which it is necessary to know in depth the Buyer Person, It is to them who will be the final message.
In the end it only remains to say that the resources invested in chatbots will be worth it, because ue the benefits they provide allow companies to establish new strategies that, in principle, will always aim to satisfy consumer needs.