WhatsApp Business Catalog

The messaging app already allows companies to disseminate information about products and services.

It is official, WhatsApp includes the functionality of the catalog of products and services. The catalog functionality enabled by WhatsApp makes it easier for companies to share the details of each of the products and services offered through the messaging app, showing their commitment to WhatsApp Business and WhatsApp Business API.

Specifically, each product will be accompanied by a unique title along with optional fields, including price, description, website link, and product code . In this way, establishments can display information on the items they have available so that consumers know all the details of each one of them.

At the moment, companies have the option of uploading a maximum of 500 articles or services since this functionality is also intended for venues that do not offer products but services such as beauty centers. As extra functionality, users can share a product or a catalog with the rest of their contacts by copying the link and sending it by WhatsApp or other means.

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Some of the operations available today are:

  • Share the catalog in an individual or group chat.
  • Share products or services in an individual or group chat.
  • Share the entire catalog using Catalog Manager .
  • Share an individual product or service through the Catalog Manager.

If you want to find more information about each of these options, we leave you the direct link to the web page that has enabled WhatsApp.

The option that is already available worldwide, has many followers. According to data offered by the company itself, currently more than 40 million users consult the companies’ catalogs on WhatsApp. Data that show the scope and potential of this tool as a new channel for attracting potential customers and vein products.

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